Transactions

Petsky Prunier Advises Sq1 on its Sale
to Ansira

October 16, 2015 (New York, NY) –Petsky Prunier is pleased to announce it has advised Sq1, a leading technology and data-driven digital marketing services and analytics company, on its sale to Ansira, a provider of integrated, data-driven, and real-time customer engagement marketing. Ansira is a portfolio company of private equity firm KRG Capital Partners.

Sq1 drives sales and maximum Return on Ad Spend (ROAS) for a growing customer list of leading brands, such as Shell, Jiffy Lube, and Wholly Guacamole, by activating customer data through advertising technology, marketing services, and advanced analytics across all digital touch points. In addition, Sq1 is an innovator in digital marketing and expert in activating the industry's best technologies in programmatic media buying, dynamic experiences, audience segmentation, media and predictive modeling, and online-to-offline analytics. Sq1 is based in Dallas, TX and Portland, OR, with additional offices in Houston, TX, and Newport Beach, CA.

Ansira, an industry-leading marketing agency in integrated real-time customer engagement, activates big data through analytics, advertising technology, programmatic media, and personalized customer experiences. Ansira leverages superior marketing intelligence to build deeper, more effective relationships with consumers and the retail channel partners that engage them on the local level. Marketing intelligence is infused across all disciplines and executed through digital, direct, social, mobile, media and creative execution, marketing automation, co-op, and trade promotion.

The synergistic acquisition of Sq1 strengthens Ansira’s position as a premier customer engagement agency, driving value for clients at every point of the customer journey, which is demonstrated through rigorous ROI metrics, particularly concerning customer acquisition and retention. With the acquisition, Ansira has more than 750 team members and 12 offices in the U.S. Ansira is one of the top three independent CRM and direct marketing agencies and one of the top 10 independent digital agencies in the U.S. Upon close, Ansira’s combined annual revenue will total roughly $125 million. The transaction is valued between $50 and $60 million.

A team from Petsky Prunier, led by Sanjay Chadda and Colleen Filipo, served as exclusive financial advisor to Sq1.

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