Sanjay Chadda, Partner & Managing Director

Sanjay Chadda, Partner & Managing Director

Sanjay Chadda runs one of the most active investment banking practices on Wall Street focused on the broader media, digital advertising and marketing, commerce, information and marketing technology and services industries. He has played an instrumental role in helping the firm become Bloomberg’s leading investment bank for mid-market internet & advertising transactions and has been named one of AlwaysOn’s “Power Players New York City” every year the honor has been awarded.


As a trusted advisor to CEOs and private equity sponsors, Sanjay has led more than 125 transactions during his career and has successfully completed over 50 transactions since 2011 alone. In his engagements, he focuses on origination, due diligence, marketing, management, and negotiation of both M&A and private placement transactions in order to drive successful results for his clients. He is active in all of the firm's industry practice areas and brings to his engagements a unique combination of extensive sell-side and buy-side M&A experience as well as a deep understanding of business models of companies in the sectors he covers.

Sanjay has been a speaker at Strategy Institute’s Digital Out-of-Home Media Conference and the DMA Annual Leader’s Summit. He has also been a guest lecturer at New York University’s School of Continuing & Professional Studies Interactive and Direct Marketing Program. Prior to joining Petsky Prunier in 1999 he served as a financial analyst in GE Capital’s Financial Management Program. Sanjay holds a B.S. from the Charles F. Dolan School of Business at Fairfield University, where he graduated with honors.

Selected transactions completed by Sanjay include:
  • List Partners' significant investment from Northlane Capital Partners
  • Throtle's Series B funding led by TransUnion
  • Sale of BrandShop to Beringer Capital
  • Sale of Katch's over 65 health insurance and life insurance customer acquisition business, including Healthplans.com, to MediaAlpha
  • Datalot's investment from Lightyear Capital
  • Sale of Allconnect to Red Ventures
  • Pending combination of cogint, including its wholly-owned subsidiary Fluent, with BlueFocus International
  • Sale of Simpli.fi to GTCR
  • Sale of Brand Connections to Advantage Solutions
  • Advised APCO Worldwide on its Capital Raise to Support its Buyout of Outside Minority Shareholder 
  • Lucid's $60MM Series B minority investment led by North Bridge Growth Equity
  • Sale of JWALK to Shiseido Americas
  • Deluxe Corp.'s $200MM acquisition of First Manhattan Consulting Group
  • Sale of SpinMedia's SPIN, VIBE, Stereogum, and deathandtaxes to The Hollywood Reporter-Billboard Media Group
  • Sale of Ansira to Advent International
  • Sale of Triad Retail Media to WPP's Xaxis
  • Sale of Soda to Red Ventures
  • Zeta Interactive's acquisition of Acxiom Impact from Acxiom
  • Cognizant's acquisition of Idea Couture
  • Sale of TRANZACT to Clayton, Dubilier & Rice
  • Sale of BioPharm Communications to Omnicom Health Group
  • Sale of the Path to Purchase Institute to RFE Investment Partners
  • $207MM Sale of Clearlink to Sykes
  • Sale of Clarus Commerce to Trivergance, Falcon Investment Advisors, and Landon Capital Partners
  • Hero Digital's Majority Investment from CI Capital Partners
  • Sale by The Carlyle Group and H.I.G. Growth Partners of AdMore and REVShare to Cannella Response Television
  • $225MM Sale of Fluent to IDI
  • Centerfield's significant growth recapitalization from H.I.G. Growth Partners
  • Sale of Datamyx to Deluxe Corp.
  • Sale of Sq1 to Ansira
  • Sale of Chaotic Moon by WME | IMG to Accenture
  • Sale of BrandShare to Aperion Management and Leeds Novamark Capital
  • Sale of Undercurrent to Quirky
  • Sale of WineAccess to NVP
  • Sale of Social Media Link to From You Flowers
  • Sale of RPM Direct to EXL Service
  • Sale of QualityHealth to Sharecare
  • Sale of Steel Media to Social Reality
  • TRANZACT's Majority Investment from White  Mountains Insurance Group
  • Sale of Cadient Group to Cognizant
  • Sale of Visible Technologies to GTCR-owned Vocus and Cision 
  • $50MM Sale of Baseline to Gracenote, a division of Tribune Media Company
  • Manifest Digital's acquisition of SocialKaty
  • MediaAlpha's Majority Investment from White  Mountains Insurance Group
  • Sale of TagMan to Ensighten
  • Sale of ClickSquared to Zeta Interactive
  • Sale of New Track Media to F+W Media
  • Sale of FreshSpace Media to Advantage Sales  and Marketing
  • Simpli.fi’s $16mm Series B growth financing  led by Frontier Capital
  • Sale of LeadKarma to Bankrate
  • Sale of Engauge Marketing to Publicis Groupe
  • Sale of Slingo to RealNetworks
  • Brand Networks' $68 Million minority investment from AEA Investors
  • Sale of Triad Retail Media to Rockbridge Growth Equity and Falcon Investment Advisors
  • Sale of Buysight to AOL
  • Sale of avVenta Worldwide to Accenture
  • Sale of mediaFORGE to Rakuten LinkShare
  • Show Media’s mezzanine debt investment from BNY Mellon-Alcentra Mezzanine Partners
  • XL Marketing's $70mm investment from GCP  Capital Partners and Madison Capital Funding
  • LifeStreet Media’s $66 Million investment from Nautic Partners
  • Sale of DentalPlans.com to The Riverside Company
  • Sale of Show Media's Taxi Top Media division to VeriFone Systems, Inc.
  • Divestiture of Tranzact Information Services  to Halyard Capital on behalf of TRANZACT
  • Sale of ClearSaleing to GSI Commerce
  • Majority investment in CLEARLINK Technologies by Pamlico Capital
  • Sale of Group DCA to PDI
  • Sale of Hydra Group to Adknowledge, Inc.
  • Sale of Fetchback to GSI Commerce
  • Sale of Carlson Marketing Worldwide to Groupe Aeroplan Inc.
  • Significant investment in Cannella Response  Television by ZM Capital and Palladium Equity
  • Sale of Brand Connections, a portfolio company of The Cypress Group, to VSS
  • Sale of AdOn Network (formerly MyGeek.com)  to Prime Visibility Media Group, a portfolio  company of Bridge Investments
  • Sale of Healthy Advice Networks to Catterton  Partners
  • Sale of Ten United to Halyard Capital to form  Engauge in partnership with Stan Rapp
  • Sale of Advanced Results Marketing to Mercury Media, a portfolio company of Eos Partners
  • Sale of Innovation Ads to Seaport Capital
  • Sale of InPulse Response Group to West Corporation
  • Significant investment in Haggin Marketing by Lake Capital
  • Sale of Vacation Connections to the Cypress Group
  • Sale of ICOM Information & Communications to the Loyalty Group, a division of Alliance  Data Systems
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