Transactions

Petsky Prunier Advises Katch on the Sale of Its Over 65 Health Insurance and Life Insurance Customer Acquisition Business, Including Healthplans.com, to MediaAlpha
October 17, 2017 (New York, NY) — Petsky Prunier is pleased to announce it has advised Katch, an advertising technology company that enables brands to target and bid on vertically-focused, in-market website visitors as they shop online, on its sale of its Over 65 Health Insurance and Life Insurance customer acquisition business, including Healthplans.com, to MediaAlpha, a portfolio company of White Mountains Insurance Group (NYSE:WTM).

Healthplans.com is the leading website for consumers shopping for health coverage. Since its launch, the business has reached 90% of consumers searching for a health insurance plan online and has helped 35 million people connect with carriers and brokers to find plans for their families. Eight of the top 10 national carriers partner with Healthplans.com for customer acquisition. Healthplans.com has been recognized as one of the 100 Fastest-Growing Companies in Los Angeles for the last three years in a row by the Los Angeles Business Journal.

Katch, which provides brands invitation-only exchanges where advertisers target and bid on in-market website visitors as they shop, will continue to both license and operate real-time bidding platforms across other verticals, including auto insurance and mortgage. The company was recently recognized as one of the fastest-growing advertising technology company with revenue of more than $100 million in North America by Inc. magazine’s Inc. 5000.

MediaAlpha is an advertising technology company. It operates transparent and efficient exchange platforms that facilitate real-time transactions between advertisers and publishers of performance media (i.e., clicks, calls and leads) for a range of insurance verticals.

Petsky Prunier, with a team led by Sanjay Chadda and Marc Flor, served as exclusive financial advisor to Katch.
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