Transactions

Petsky Prunier Advises MultiAd on its Sale to SGS International

October 12, 2015 (New York, NY) –Petsky Prunier is pleased to announce it has advised MultiAd, Inc., a leading digital provider of subscription-based, consumer product images and related data to the retail food industry, on its sale to SGS International, Inc. The AdBuilder business, which was previously spun off by MultiAd, was not part of the acquisition and will continue to operate on a standalone basis and be run by its existing management team.

Headquartered in Peoria, Illinois, MultiAd’s proprietary database, Kwikee, stores enterprise-ready digital product images and information that power promotion, advertising, eCommerce, and merchandising activities. More than 98 percent of the top retail, eCommerce, convenience, drugstore, and wholesale companies utilize MultiAd images and data, which are provided to U.S. retail entities for use in physical and digital advertising, marketing, eCommerce, mobile, and planogram applications. MultiAd works with a number of leading U.S. retailers to ensure they obtain the highest-quality and most up-to-date product-packaging content from more than 3,000 consumer packaged goods (CPG) manufacturers.

SGS International, headquartered in Louisville, Kentucky, is a global leader in package production and related marketing services, with a strong history as a provider of design-to-print graphic services. SGS offers many of the world’s leading CPG, pharma, retail, and printing companies a full spectrum of innovative packaging solutions that streamline the capture, management, execution, and distribution of graphics information.

The addition of MultiAd to SGS will significantly enhance both companies’ ability to provide clients with scalable solutions to create and distribute digital packaging assets for a wide range of uses. MultiAd’s president and CEO John Kocher will continue to lead MultiAd under the SGS umbrella.

A team from Petsky Prunier, led by Seth Rosenfield, Michael Petsky, and Anil Kuruganti, served as exclusive financial advisor to MultiAd and Union Capital.

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